You can’t blame a startup business for taking a conservative approach. Modest beginnings, after all, can lift some pressure and leave room for growth.
Or, you could do what Mindful Brewing Co. did. Go big. And knock it out of the park.
Brewer Nick Jones said the original plan for Mindful was to follow a time-honored blueprint for new craft breweries: Find a place just big enough for the brewhouse, a small tap room and space to park a food truck or two. What Mindful ended up with instead was a two-story palace, with a full restaurant, what would be a first-class bottle shop if it were a standalone business and a brewery that’s been turning out first-class beers since it opened four months ago.
The decision to forgo the more modest plans was driven by the space; the Library Road property that had been home to the John McGinnis & Co. grocery became available during the search, and although was larger than what the Mindful team had envisioned, it was too good to pass up.
Another accident of timing worked in Mindful’s favor as well. The wife of brewer Marcus Cox had just accepted a job at the University of Pittsburgh and Mr. Cox — twice named Champion Medium Australian Brewer for the beers he made at Thunder Road Brewing near Melbourne, Australia, his hometown — came to Pittsburgh last year in search of a brewing job. “I put in one application, and that was here,” Mr. Cox said.
Mr. Jones had several recipes ready for the big time, including his hugely popular lime-agave wheat, and Mr. Cox brought several of his staples, including what is now Mindful’s Straight Kolsch and Red Brain amber, from Australia. They’ve worked together to scale recipes for their 10-barrel system, and they’re working on new beers, with each other and with outside collaborators.
The brewers and the rest of Mindful’s crew hasn’t had much time to ponder how things have been going since the doors opened in late January … because they’ve been far too busy. But with four months behind them, the guys running the brewery say they now have a sense of what beers are popular — the three aforementioned beers are all in the top four best-sellers — and how much time and tank capacity they can devote to experiments. And they might even be able to make enough to distribute a bit to other craft beer spots in town.
Because, you know, they didn’t start quite big enough.
Post-Gazette coverage of Mindful Brewing Co.: