Oct. 28, 1968: Nixon Dresses
Yes, Richard Nixon’s campaign designed paper dresses for its female supporters. Nixon paper dresses had blue stars and “NIXON” printed in red capital letters on a white background.
This Pittsburgh Press photo captures the “brightly clad young Nixon Girls” lining an aisle at the Civic Arena to greet Nixon on his arrival to the rally.
Introduced by the Scott Paper Co. in 1966, the Op Art inspired paper dress quickly became a fashion trend. They came in four different sizes, had different prints and sold for $1.25 in grocery stores. Retailers also offered raincoats, gowns and undergarments made out of paper.
There was even an Andy Warhol inspired paper dress, produced by Campbell Soup Co. It was called the “Souper Dress” and marketed as “a smashing paper put-on that could only come from Campbell.” The print on the dress consisted of four rows of identical soup cans printed around the dress.
(Photo by Robert Pavuchak, Pittsburgh Press)
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