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Bringing new beer to the Steel City

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Shane Lohman understood Pittsburgh Craft Beer Envy — the knowledge that there are dozens of labels we can’t get readily available just over the state line in Ohio — better than most.

As a craft beer lover, Mr. Lohman knew firsthand the beers and breweries he couldn’t get here. And as the owner of a retail distributor — Lohman’s Beer in Wexford — he suspected that some of those breweries would do very well once they got started.

So Mr. Lohman did something about it. He sold his retail business to his father — Pennsylvania’s wholesale licensees cannot also hold retail distribution licenses — tracked down an importation license — one that would allow him to bring new labels into the state — found a warehouse in Lawrenceville and opened Steel City Beer Wholesalers.

It didn’t take long for Mr. Lohman to score his biggest coup to date, either — and he didn’t even have to leave the state. An evening email to the owners of Pizza Boy Brewing in suburban Harrisburg was followed by a trip to the brewery the next day — led to an agreement to distribute Pizza Boy’s excellent beers in Pittsburgh for the first time. Steel City’s flagship brand had been secured.

He had others set in his sights as well. California’s Knee Deep Brewing. Gypsy brewers Stillwater Artisanal and Evil Twin. Against the Grain from Louisville, Ky. Chicago’s Off Color Brewing.

What’s next? Mr. Lohman said he’d love to serve as the wholesale distributor for any local breweries that are looking for that kind of help. And he’s assembled a list of out-of-state targets, starting with some of the breweries in neighboring Ohio or those to Pennsylvania’s northeast.

“It’s just convincing those guys that Pittsburgh is a great craft beer market, and a growing craft beer market,” he says. “If they can see what we see here every day, Pittsburgh sells itself.”